Service is as important as services
Creativity, strategic thinking and impeccable client service — that’s what I provide to small and large businesses, nonprofits, professional services and public agencies.
Nature and technology
I work in a lovely studio in the woods on the Olympic Peninsula in Washington state where I am inspired by the best parts of nature and technology. My studio (shown above) is near the gateway to Olympic National Park, about two and a half hours by car and ferry from Seattle. I love watching deer stroll by my windows. I also enjoy working with my far-flung team of fellow creatives, who join me on project adventures.
Depth as well as breadth
After completing a Bachelor of Arts degree at California State University at Long Beach, I came to the Northwest for graduate studies at the University of Oregon. After earning a Master of Fine Arts degree, I held design positions in Eugene, Oregon and Seattle. In 1980, I launched Laurel Black Design.
My work has received national recognition since 1992, including multiple American Graphic Design Awards (you can scroll down on the linked page and click on “Laurel Black Design” to see her latest winning entries) and American Corporate Identity Awards. I am recognized by the U.S. Trademark Office as an expert witness on marketing in corporate identity, brand building, communications and business collateral. In 2014 I provided an analysis of the purpose of a client’s wordmark (its symbol in text or graphics), which enabled them to prevail against an infringement.