Spell out your value with the right marketing tools and get the clients you want.
Marketing professional services is not like selling shoes. it requires subtlety, finesse and persistence. In a crowded marketplace and a restricted economy, growing firms need the advantages of smart marketing that’s well-planned and well-executed. Our award-winning work has given that edge to our clients for decades by making the case for the importance of value over mere price. We know how crucial it is to advocate powerfully for quality services because we have to make that case for ourselves, often in the face of what may seem to be a cheaper, easier solution.
We understand what you need because we’ve been there. Whether you’re an attorney, engineer, accountant, financial advisor, insurance agency or strategic consultant, we’ll help showcase your value with energy, finesse and grace. We’ve met this challenge daily for years, and have learned how to effectively identify and reach out to clients in need of specific expertise. We can do the same for your service.
Callis & Associates has been an independent insurance agency for over 65 years, offering comprehensive coverage throughout the Pacific Northwest. When the current generation came on board, the need for a brand refresh became apparent. Callis called upon Laurel Black Design to create a new visual identity to bring the office into the 21st century.
Using the process outlined in our Logo Worksheet, LBD took Callis through the stages of analysis, concepting, iterative drafts and final polishing that resulted in an award-winning logo for the firm.
CEO Andy Callis had this to say about the process:
“Laurel was amazing to work with on our company’s logo redesign project. She listened to all of our concerns and ideas and came back with a second round of comps that was truly exciting because there was more than one that we loved! She stays in touch and continuously sends me suggestions and ways to further the branding of our company and our new logo. I can highly recommend Laurel to anyone looking for a brilliantly creative mind and a hands on customer experience for any of your design projects.”