Manage public perceptions and market your community with great communications tools.
These days, most agencies know that public perceptions are a top priority. Citizens demand accountability, transparency and participation at ever higher levels. This places a major burden on staffs as budgets are cut to the bone. Well-crafted communications can reduce the effects of negative public sentiment and head off misperceptions.
The pressure is on for local agencies to support job creation and business development. The ability to attract new business is crucial to local governments and extremely competitive. Municipalities, ports, public utility districts and other agencies all need to sustain their community’s well-being and their tax base. Local governments that market well are simply more successful in attracting businesses that will help their communities grow and thrive.
We’ve assisted many public entities with both internal and external communications. We want to work for governments and agencies that understand that when their communities do well, everybody wins.
Choose Local PA was created as a City of Port Angeles initiative intended to educate residents how their support of local business is a direct benefit to the community. Choose Local was designed to be an ongoing program with emphasis on seasonal retail outreach. Its outreach materials included a program logo, a series of news releases, a web site, posters and other marketing collateral.
Program Chair Mike Edwards had this to say about LBD’s work:
“As a City-driven business development program, we started the ‘Choose Local P.A.’ initiative up with 8 volunteers. With Laurel’s experience and help, we developed the strategy and goals which evolved into the successful city-wide promotional campaign we have today. Having worked as a senior manager at several Fortune 500 corporations, I’ve personally worked with many design firms. Owning, managing, designing and creating as Laurel does, she wears so many hats and they all seem to fit so well. I feel privileged to be working with Laurel and this town is very fortunate to have her here.”