Positioning: RX for Your Identity Crisis
Have you ever had a prospect ask,“What do you do?” There are few questions that will send us into deer-in-the-headlights stuttering as fast. When it […]
Positioning: RX for Your Identity Crisis Read More »
Have you ever had a prospect ask,“What do you do?” There are few questions that will send us into deer-in-the-headlights stuttering as fast. When it […]
Positioning: RX for Your Identity Crisis Read More »
Marketing a professional service requires a different approach than what works for other business categories, such as retail, travel, construction or manufacturing. The most essential
An Overlooked Marketing Tool for Professional Services Read More »
We’ve all heard many times about the death of direct (snail) mail. It’s passé, we’re told; it’s dinosaur media. Use has plummeted, marketing has migrated
Direct Mail:
Guess Who’s Still Using It? Read More »
Why? Because confused people don’t buy, and in during times of uncertain economies, scared people don’t take chances. You can’t assume that if your message
The Top Marketing Must-Have:
A Clear Message Read More »