Brand-Worksheet

Brand: Where It All Starts

Perception is everything.

Every organization has a brand, whether it’s created intentionally or is a by-product of your market’s assumptions. Proactively creating your brand is far more powerful than allowing random perceptions to form in people’s minds whenever they come in contact with your company. This helps organizations manage how their brands are perceived.
And that is the key to whether your market decides to choose you.

Getting Started:

Please answer these questions in as much detail as possible. The answers will provide the preliminary basis for brand development (“I don’t know” is a valid answer), and will help us provide you with branding that supports your mission, goals and marketing objectives.

(If you have not received a reply after submmitting the worksheet within 24 hours, please email me directly at laurel@nulllaurelblack.com.)

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