Knowledge is power and I love to empower my clients!
I hope you will find these information and resource pieces useful. Please check back from time to time.
How LBCD Helps You
- Laurel Black Design Services
- How We Help Government & Public Agencies
- How We Help Professional Services
- How We Help Non-Profits
- How We Help Small Businesses
- How We Help Tourism
LBCD Branding Stories
LBCD Work Sheets
Marketing Insights
- Marketing Return on Investment: Why Numbers Don’t Tell the Whole Story |
- Bigger Isn’t Better, It’s Just More Expensive |
- Understanding Your Target Market |
- Direct Mail: Guess Who’s Still Using It? |
- The Top Marketing Must Have: A Clear Message |
- Positioning RX for Your Identity Crisis |
- Features & Benefits: What Are You REALLY Offering Your Customers? |
Branding Insights
- Getting it Right: Why Brand Strategy Always Precedes Logo Design |
- Brands & Logos: Two Different Animals |
- One Way to Do Branding Badly |
Design Insights
- Cheap Design is Expensive |
- 4 Essential Elements in a Successful Design Process |
- What Graphic Designers REALLY Do (and it’s not art) |
