Recently, I received two inquiries from businesses wanting information about logo design for their organizations. One wanted a refresh on their current logo, which was […]
Your Logo: Business Asset or “Art”? Read More »
A blast from the past – I wrote this over ten years ago on my old blog. I think it’s still relevant. I recently had
Crowdsourcing in My Face Read More »
Most people think the most important job of good design is to be pretty. Or clever. Or clickable. WRONG — and here’s an example of
Lest We Forget: The #1 Rule of Design Read More »
I often get calls from organizations who already have a logo and/or marketing materials, but have become dissatisfied with them. The reasons can range from
Help! My Logo/Website/Brochure Doesn’t Work Read More »
Clients new to buying graphic design are often confused about what they should expect from the work they’re buying. Sometimes all they have is a
What Graphic Designers REALLY Do
(and it’s not art) Read More »
Managing a creative project can be tricky because evaluating ideas is often influenced by unconscious assumptions. To avoid derailment and arrive at a successful outcome,
Four Essential Elements in a Successful Design Process Read More »
