Feiro Marine Life Center
Branding a Community Asset
The Feiro Marine Life Center (FMLC) has been a mainstay of the Port Angeles waterfront for decades, providing a premium educational experience at its hands-on aquarium for visitors and locals alike. Its mission is to foster appreciation and inspire stewardship of the marine environment and nearby watersheds.
As a self-supporting non-profit, FMLC has striven to build its resources and continue to establish itself as a center for education. Hard work has resulted in steady growth, upgraded facilities and expanded public and private partnerships.
To position itself as a significant regional marine center, FMLC asked Laurel Black Design to design a logo that would reflect its level of professionalism and the unique features of the center.
These concepts were articulated in a Creative Brief which laid the basis for a distinctive logo, business materials and other materials. With the CB as a guide, business materials, rack cards and banners were designed to extend and promote FMLC’s brand identity to a regional market.
Since 2013, the center has doubled its annual visitation, expanded its educational offerings for K-12 students and become recognized as a major community asset on the north Olympic Peninsula.
The Feiro logo has been recognized as a winner in the American Graphic Design Awards. The Feiro banners were honored in 2017 with an award from GD:usa. Melissa Williams, Executive Director, says,”Laurel perfectly captured the spirit of interacting with our marine life collection through her design. The banners make a strong visual impact to visitors about what they can expect to do in our exhibits and provide critical wayfinding guidance to bring guests to our front door.”