The Core of Your Branding
Design plays a powerful role in business and organizations.
It gives life and meaning to your mission and drives perceptions of your value. Because perceptions are tied to emotion, they have a lot of influence on decisions about products and services. Proactively managing your audience’s perceptions will have a significant impact on your success. Brands must create positive feelings about an organization’s value and mission. Your logo is the visual key to accomplishing this.
Fundamentally, a logo is a tool. It represents your organization in many settings, and helps drive favorable audience perceptions. It is the cornerstone of all of your organization’s marketing and communications.
Your responses to these questions will guide the design process and help us provide you with a logo that supports your mission goals and your marketing objectives. Please be as clear as possible. (“I don’t know” is a valid answer.) The answers to these questions will help develop the proposal and the Creative Brief.