The Core of Your Branding

Design plays a powerful role in business and organizations.

It gives life and meaning to your mission and drives perceptions of your value. Because perceptions are tied to emotion, they have a lot of influence on decisions about products and services. Proactively managing your audience’s perceptions will have a significant impact on your success. Brands must create positive feelings about an organization’s value and mission. Your logo is the visual key to accomplishing this.

Fundamentally, a logo is a tool. It represents your organization in many settings, and helps drive favorable audience perceptions. It is the cornerstone of all of your organization’s marketing and communications.

Getting Started:

Your responses to these questions will guide the design process and help us provide you with a logo that supports your mission goals and your marketing objectives. Please be as clear as possible. (“I don’t know” is a valid answer.) The answers to these questions will help develop the proposal and the Creative Brief.

Your name

Your email

1. What is the purpose or mission of your organization?

2. What do you offer to your clients or audience?

3. Who and where is your market? What are the general demographics?

4. Who are your competitors and/or colleagues?

5. What makes you unique? What sets you apart from your competition?

6. Why should your market go to you instead of your competition?

7. What do you want your market positioning to be? (How you want your market/audience to perceive you.)

8. What sort of image do you want to have? (How you want to perceive yourself as an organization.)

9. What are your key messages?

10. What is your budget for this project?

11. How and on what will this logo be used? (Example: website, annual reports, position papers, etc.)

Do you have any questions for me? (optional)

Logo-Worksheet

The Core of Your Branding

Design plays a powerful role in business and organizations.

Getting Started: