Effective Marketing in Print

These key pieces of your marketing program should be the expression of all that’s outstanding about your organization.

Printed materials convey your services and their benefits, and provide an overall sense of your organization’s value. These pieces, also known as collateral, can include brochures, business stationery, rack cards, print ads, annual reports, display graphics, catalogs, or anything that can be printed on paper and other surfaces.

Getting Started:

Please answer these questions in as much detail as possible. Your responses to these questions will guide the design process and help us provide you with printed materials that support your mission goals and your marketing objectives.

(If you have not received a reply after submmitting the worksheet within 24 hours, please email me directly at laurel@nulllaurelblack.com.)

Your name

Your email

1. What is the purpose of the printed piece?

2. What is the most important thing that it should accomplish for your business or organization?

3. What do you offer to your clients or audience?

4. What are your key messages?

5. Who and where is your market? What are their general demographics?

6. Who are your competitors?

7. What makes you unique? What sets you apart?

8. Why should your market go to you and not to your competition?

9. What is your market positioning? (How you would like your audience to perceive you.)

10. How will you distribute the printed piece?

11. What should readers do after they have seen it?

12. Does your company have established branding or other graphic elements that need to be incorporated into the visual design?

Anything else? (optional)

Print-Worksheet

Effective Marketing in Print

These key pieces of your marketing program should be the expression of all that’s outstanding about your organization.

Getting Started: