Effective Marketing Online

A successful online presence is the cornerstone of an effective marketing program.

It is the front door to your organization, and first impressions count. So your site needs to do a lot in the time you have to engage your visitor. As a cornerstone of your marketing and communications, it should reflect all that’s outstanding about your organization and the value it brings.

Getting Started:

Please answer these questions in as much detail as possible. Your responses to these questions will guide the design process and help us provide you with a website that supports your mission, goals and marketing objectives.

(If you have not received a reply after submmitting the worksheet within 24 hours, please email me directly at laurel@nulllaurelblack.com.)

Your name

Your email

1. What are the goals for the website? How do you want it to help execute your mission?

2. Who is your primary audience or market? (There may be more than one.)

3. What are they seeking when they come to your site?

4. What do you want your visitors to do at your site?

5. What would you like visitors to do after they have visited your site?

6. Do you have established branding to tie the site to your other marketing and communications?

7. Who is your competition? Why should people come to you instead of your competition?

8. How is your organization positioned in relation to your competition?

9. What features and/or functions do you want the site to have?

10. Do you want to be able to manage content on your site?

11. Do you have a domain name and host?

Do you have any questions for me? (optional)

Website-Worksheet

Effective Marketing Online

A successful online presence is the cornerstone of an effective marketing program.

Getting Started: