I often get calls from organizations who already have a logo and/or marketing materials, but have become dissatisfied with them. The reasons can range from […]
Help! My Logo/Website/Brochure Doesn’t Work Read More »
As social media marketing has grown, so has an emphasis on quantitative metrics to measure marketing effectiveness has grown, too. Because online marketing gathers statistics
Marketing Return on Investment:
Why Numbers Don’t Tell the Whole Story Read More »
Clients new to buying graphic design are often confused about what they should expect from the work they’re buying. Sometimes all they have is a
What Graphic Designers REALLY Do
(and it’s not art) Read More »
Time for more about branding, one of my favorite subjects. This time we’re hearing from the Pet Peeve Department. As I tell my clients, branding
One Way to Do Branding Badly Read More »
Whenever the economy goes through bumps and down periods, its progress will be paralleled by fluctuations in competition. Product/service differentiation is key to holding your
Features & Benefits:
What Are You REALLY Offering Your Customers? Read More »
Here’s an often overlooked point in communications design: The function of a logo is to represent your brand in a visual way, but is not
Getting It Right:
Why Brand Strategy Always Precedes Logo Design Read More »
