I have lived and worked on the Olympic Peninsula in Washington State for many years. It’s a great place to be for many reasons. But […]
Urban Refugee Syndrome
The Bane of Rural Professionals Read More »
It is a principal of marketing that in order to be effective, you must understand the characteristics and demographics of your market. And that means
Understanding Your Target Market
(Hint: They Aren’t You) Read More »
I work both as a solo practitioner and as part of larger teams. In recent years, the opportunity to create fluid creative groups has increased,
Bigger Isn’t Better, It’s Just More Expensive Read More »
Have you ever had a prospect ask,“What do you do?” There are few questions that will send us into deer-in-the-headlights stuttering as fast. When it
Positioning: RX for Your Identity Crisis Read More »
Seems like every day there’s another spate of articles with titles like “Ten Success Secrets of the Top-Selling Superstars.” These stories are like car accidents:
My Favorite Business Rules:
The 4 Nevers & the 4 Always Read More »
Over the years, I have created many logos for my clients. This is always a favorite assignment, and an area in which I’ve spent many
Brands & Logos: Two Different Animals Read More »
