Marketing a professional service requires a different approach than what works for other business categories, such as retail, travel, construction or manufacturing. The most essential […]
An Overlooked Marketing Tool for Professional Services Read More »
Managing a creative project can be tricky because evaluating ideas is often influenced by unconscious assumptions. To avoid derailment and arrive at a successful outcome,
Four Essential Elements in a Successful Design Process Read More »
We’ve all heard many times about the death of direct (snail) mail. It’s passé, we’re told; it’s dinosaur media. Use has plummeted, marketing has migrated
Direct Mail:
Guess Who’s Still Using It? Read More »
Why? Because confused people don’t buy, and in during times of uncertain economies, scared people don’t take chances. You can’t assume that if your message
The Top Marketing Must-Have:
A Clear Message Read More »
I was contacted recently by a business owner who wanted to place an ad in a magazine with a looming deadline. The owner said he
Cheap Design is Expensive Read More »
