Why I Work with My Clients as a Team
As a seasoned creative working with small and mid-size organizations, my goal is to spell out client value in a big way, and that has […]
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Unconscious Assumptions & How They Affect Behavior
I have been doing more thinking about what it is that motivates a buyer’s purchasing choices — how it’s driven by emotion and justified with
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P.S. One More Thing About Unconscious Assumptions
Here’s a quick postscript to last month’s newsletter about how unconscious assumptions drive people’s decisions to buy or not to buy. Some of the most
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Understanding Your Market’s Pain Points: The Key to Effective Marketing
Many customers assume that marketing is all about the hard sell and therefore think it’s an icky, exploitative process. That is marketing done badly. Done
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Marketing as Behavior Modification
I have looked at many ideas about what the essence of marketing is, and I have learned that at base, marketing is behavior modification. This
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How Crucial is Presentation to Your Organization?
Short answer: VERY, whether you’re a business, non-profit, government agency or independent professional. The old saw about first impressions is an old saw for a
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