Being Inside the Bottle
No matter how long I work as a creative professional, I am always amazed at how much more there is to learn. Example: I’ve been […]
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Buying on Emotion: The Hidden Mojo of Marketing
Determining the best approach to effectively marketing your product or service often involves a lot of intuition, even to a clearly defined market. In that
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Your Logo: Business Asset or “Art”?
Recently, I received two inquiries from businesses wanting information about logo design for their organizations. One wanted a refresh on their current logo, which was
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Crowdsourcing in My Face
A blast from the past – I wrote this over ten years ago on my old blog. I think it’s still relevant. I recently had
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Lest We Forget: The #1 Rule of Design
Most people think the most important job of good design is to be pretty. Or clever. Or clickable. WRONG — and here’s an example of
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