Time for a Logo Update? (Part 2)
Previously we looked at how year’s end is a good time to assess your organization’s logo to make sure it’s doing its job: visually showing […]
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Branding Insights
Time for a Logo Update? (Part 1)
It’s getting to be the time of year when planning begins for next year. So it’s a good time to review one of your most
Time for a Logo Update? (Part 1) Read More »
How Crucial is Presentation to Your Organization?
Short answer: VERY, whether you’re a business, non-profit, government agency or independent professional. The old saw about first impressions is an old saw for a
How Crucial is Presentation to Your Organization? Read More »
Being Inside the Bottle
No matter how long I work as a creative professional, I am always amazed at how much more there is to learn. Example: I’ve been
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One Way to Do Branding Badly
Time for more about branding, one of my favorite subjects. This time we’re hearing from the Pet Peeve Department. As I tell my clients, branding
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Getting It Right:
Why Brand Strategy Always Precedes Logo Design
Here’s an often overlooked point in communications design: The function of a logo is to represent your brand in a visual way, but is not
Getting It Right:
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