Whenever the economy goes through bumps and down periods, its progress will be paralleled by fluctuations in competition. Product/service differentiation is key to holding your […]
Features & Benefits:
What Are You REALLY Offering Your Customers? Read More »
It is a principal of marketing that in order to be effective, you must understand the characteristics and demographics of your market. And that means
Understanding Your Target Market
(Hint: They Aren’t You) Read More »
I work both as a solo practitioner and as part of larger teams. In recent years, the opportunity to create fluid creative groups has increased,
Bigger Isn’t Better, It’s Just More Expensive Read More »
Have you ever had a prospect ask,“What do you do?” There are few questions that will send us into deer-in-the-headlights stuttering as fast. When it
Positioning: RX for Your Identity Crisis Read More »
Over the years, I have created many logos for my clients. This is always a favorite assignment, and an area in which I’ve spent many
Brands & Logos: Two Different Animals Read More »
Marketing a professional service requires a different approach than what works for other business categories, such as retail, travel, construction or manufacturing. The most essential
An Overlooked Marketing Tool for Professional Services Read More »
