One Way to Do Branding Badly
Time for more about branding, one of my favorite subjects. This time we’re hearing from the Pet Peeve Department. As I tell my clients, branding […]
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Branding
Getting It Right:
Why Brand Strategy Always Precedes Logo Design
Here’s an often overlooked point in communications design: The function of a logo is to represent your brand in a visual way, but is not
Getting It Right:
Why Brand Strategy Always Precedes Logo Design Read More »
Brands & Logos: Two Different Animals
Over the years, I have created many logos for my clients. This is always a favorite assignment, and an area in which I’ve spent many
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The Top Marketing Must-Have:
A Clear Message
Why? Because confused people don’t buy, and in during times of uncertain economies, scared people don’t take chances. You can’t assume that if your message
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A Clear Message Read More »