Being Inside the Bottle
No matter how long I work as a creative professional, I am always amazed at how much more there is to learn. Example: I’ve been […]
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Business Practices
Buying on Emotion: The Hidden Mojo of Marketing
Determining the best approach to effectively marketing your product or service often involves a lot of intuition, even to a clearly defined market. In that
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Marketing Return on Investment:
Why Numbers Don’t Tell the Whole Story
As social media marketing has grown, so has an emphasis on quantitative metrics to measure marketing effectiveness has grown, too. Because online marketing gathers statistics
Marketing Return on Investment:
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Features & Benefits:
What Are You REALLY Offering Your Customers?
Whenever the economy goes through bumps and down periods, its progress will be paralleled by fluctuations in competition. Product/service differentiation is key to holding your
Features & Benefits:
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Urban Refugee Syndrome
The Bane of Rural Professionals
I have lived and worked on the Olympic Peninsula in Washington State for many years. It’s a great place to be for many reasons. But
Urban Refugee Syndrome
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Understanding Your Target Market
(Hint: They Aren’t You)
It is a principal of marketing that in order to be effective, you must understand the characteristics and demographics of your market. And that means
Understanding Your Target Market
(Hint: They Aren’t You) Read More »