Marketing Insights

I have been doing more thinking about what it is that motivates a buyer’s purchasing choices — how it’s driven by emotion and justified with […]

Here’s a quick postscript to last month’s newsletter about how unconscious assumptions drive people’s decisions to buy or not to buy. Some of the most

Many customers assume that marketing is all about the hard sell and therefore think it’s an icky, exploitative process. That is marketing done badly. Done

I have looked at many ideas about what the essence of marketing is, and I have learned that at base, marketing is behavior modification. This

Determining the best approach to effectively marketing your product or service often involves a lot of intuition, even to a clearly defined market. In that

As social media marketing has grown, so has an emphasis on quantitative metrics to measure marketing effectiveness has grown, too. Because online marketing gathers statistics