Time for a Logo Update? (Part 2)
Previously we looked at how year’s end is a good time to assess your organization’s logo to make sure it’s doing its job: visually showing […]
Time for a Logo Update? (Part 2) Read More »
Previously we looked at how year’s end is a good time to assess your organization’s logo to make sure it’s doing its job: visually showing […]
Time for a Logo Update? (Part 2) Read More »
It’s getting to be the time of year when planning begins for next year. So it’s a good time to review one of your most
Time for a Logo Update? (Part 1) Read More »
I have been doing more thinking about what it is that motivates a buyer’s purchasing choices — how it’s driven by emotion and justified with
Unconscious Assumptions & How They Affect Behavior Read More »
Here’s a quick postscript to last month’s newsletter about how unconscious assumptions drive people’s decisions to buy or not to buy. Some of the most
P.S. One More Thing About Unconscious Assumptions Read More »
Many customers assume that marketing is all about the hard sell and therefore think it’s an icky, exploitative process. That is marketing done badly. Done
Understanding Your Market’s Pain Points: The Key to Effective Marketing Read More »
I have looked at many ideas about what the essence of marketing is, and I have learned that at base, marketing is behavior modification. This
Marketing as Behavior Modification Read More »